Simply owning a business has never been a guarantee to success. The American dream and pursuit of happiness is exactly what it says it is; a pursuit, not a guarantee. That’s why having the right guidance and direction is key to anyone’s success.

Doug Hecker already has a proven track record of management consulting, and is pleased to expand his services and abilities in his partnership with MAP and their 50-year record of success. Clients are now able to gain access to MAP’s proven system and tools that build long-term client relationships and deliver results. With the trademarked management system, and decades of hands-on personal experience, Doug and MAP’s partnership is geared to generate increased business results.

MAP consists of three Vital Factors that set them apart from other corporate consulting and executive management training programs. First, is their 50-year record of success accelerating the performance of not only individuals and teams, but also entire organizations. Secondly, their world class MAP Program and consulting services. The third and final factor is their experienced consultants who will use their extensive real-world experience and passion to help clients achieve their highest goals.

Doug is a Certified Kolbe Consultant, and is able to help individuals and their team’s performance. Doug is a goal driven, dedicated and successful professional who consults and mentors small businesses, retail owners, CPAs and attorneys. His experience in business, retail marketing, management and operations resulted in a progressive success culminating into owning his own business. His expert management leadership, consulting and mentoring skills are based on 30+ years of marketing and retail experience at several Fortune 500 corporations including ConocoPhillips, 7-Eleven, and Circle K convenience stores. He is also the founder and mentor of the Scottsdale Business Wealth Club. The Scottsdale Business Wealth Club is the world’s first blended training and Networking Club to help business owners of all sizes to accelerate their sales, profits and growth.

Publicity is free, yet not easy to obtain. It also takes more than writing and sending a press release. It involves a strategic plan, crafting a compelling story idea to capture the attention of the media and consistent follow-up to secure an interview. Sherry Butler, President of Sherry L. Butler Communications, possesses all of these skill sets. She is a passionate, persistent (some say relentless) public relations professional.

“When it comes to securing media coverage, I don’t stop until it is done!” states Butler. “Whether I am getting the only naturopathic medical doctor on the news for natural cures for the swine flu, securing an interview with Dr. Mehmet Oz (while on his summer vacation) for a national medical journal, or coordinating national media and social media coverage for an airlift horse rescue.”

Founded in August of 1993, Sherry L. Butler Communications is a professional public relations firm specializing in media relations, community relations, event promotions and social media with additional expertise in branding, marketing, advertising and digital marketing. Clients come from various fields, including non-profits, special events, professional services, retail, restaurants, diversity, sustainability, healthcare, fitness, best-selling authors and successful inspirational speakers. For more information visit www.slbcom.com, call 602-703-3659 or send us a tweet @sherrybutlerpr.

This is happening because of the rapidly increasing amount of unwanted email. This is the result of the increasing use of email news and notification services provided via social media, especially via Twitter, Facebook, Linked In and Google Plus.

We and others recommend being careful when joining groups within social networks that push email notifications to group members. It’s great to be social and belong to many groups and to grow your network and circles, but this also means that you will often receive a big increase of notifications and updates going right to your inbox.

I monitored a webinar presentation last week in which one of the hosts, the President of a high tech firm complained vigorously about this growing email problem. He turned his webcam around to show his inbox containing a stream of email notifications from social media that he now needed to opt-out or spam block.

Some business owners are coming up with new email policies and solutions. One of the most interesting recently is this story: Why Limiting Emails to 50 Words Is a Great Idea

Reprinted from that story below:

“As Business Insider has subsequently reported, a software engineer at the company took the challenge and wrote a script to apply the 50-words-and-under limit to Gmail.

When compared to Twitter’s 140-character limit, this is actually quite generous. Since that quota evens out to about 25 words, you would now have double the amount to say in an email than what you might tweet. As Twitter users well know, crafting tweets can be tricky, but you can pretty much get across whatever you need to say. With 50 words, you would have no excuse. Enforcing discipline would improve the content of most emails. There’s a timeworn case to be made that shorter is better.”

That story got many hundreds of responses; one was; “What you’re suggesting is kind of ridiculous. It’s not my fault if you suffer from a short attention span. Some things require a lot more than 50 words to communicate.”

Do you believe that services and new tools that enforce an email word count limit to you email inbox would help?

What about social media? You have heard that social media is big for business and specifically Facebook and Twitter. If you visit your competition you may see they use Facebook and Twitter.

If you use Twitter or Facebook, somebody has to do it.

2012 was a watershed year for social media. Facebook went public and needs to significantly increase revenue for its watchful stockholders and is offering more business marketing services and Twitter is booming, growing twice as fast as Facebook this year!

2013 means that if you are not using these you should look at both and if you are already using these you better review how much you did for 2012 and prepare to do much more for 2013. See what your completion is doing.

Twitter is used to direct traffic to your Facebook and your website, offer sales and product information, and connect with customers. You get customer attention by growing Twitter followers who are encouraged to share and spread your tweets. There are many things you can do with Twitter!  I will focus on discussing Twitter however most of the following applies to Facebook. Somebody has to do it!

As we end this year the heavy social media business users are evaluating this 2012 as they look toward 2013.  There are some important leanings and results being reported and shared about Twitter.

“A tweet-a-week is a weak tweeter!”

Twitter requires doing more than one tweet a week

If you are using Twitter someone has to be tweeting and responding to tweets daily. Unfortunately most small businesses post tweets (as well as update their Facebook) much too infrequently. That’s what happened during 2012, with many posting once per MONTH!

If your last Twitter post was a month ago, you are not getting measurable benefits. Let’s make a reasonable comparison. Assume that you advertise your business on a local radio station and you buy a single ad this month. You can be guaranteed that the radio station advertising salesperson will tell you that you would be crazy to do this. One radio spot will deliver very little. You must buy a schedule and advertise with a higher frequency. Placing an ad every day OR MORE is much better. You probably understand this intuitively! It takes frequency of getting your message seen or heard to be effective. Repetition and frequency of communication is important. This is proven by a significant amount of industry research, testing and results.

Positing three or more times each day offers more effective posting frequency and better results when using Twitter. While Twitter is free it takes time, about 10 to 20 minutes to prepare a good post. If you include a link shorter to drive some of the Twitter followers to your links as well this work may add a little more time to set it up. Your time it takes to post daily at an effective daily frequency is not free!

Because someone has to do it…

As a result most small business, we estimate 9 in 10; do not have someone at hand that can spend this amount of time to post daily. The proof is that the majority of small business users post infrequently, because they don’t have someone to do it. When we talk with business owners that post once a month or less they tell us it’s not working. Of course, they are right!

There are thousands of people that offer Twitter/Facebook posting and updating support. The majority work from home and freelance the work. You may find people by advertising on Craig’s list and among a number of websites that offer these services. A simple Google search will deliver pages of Twitter and Facebook services. This is competitive and the market serving small business is now well developed.

Some advice; if you decided to turn this work over to a relative, friend or student or if you find that you have an employee, please make certain that you evaluate them the same way you would if you hired an outside person.

Don’t use relative or friend that says, “I believe that I can learn to do this.”  If your relative or friend has been posting blogs and tweets successfully for a business, they may be qualified. But likely they are not qualified. We do not recommend that business owners to become their own bloggers. This is one of the areas in which it is often better to hire a professional because your time is too valuable.

Speaking from experience, the least expensive and “low-ballers” may not have a good track record or references. Many work from home and do blogs part time. If they get a job or better offer they may disappear and not answer your email or your calls. The low end providers tend to be less reliable especially for this business service. It is best to get recommendations and references and pay the market rate.

We have a network of trustworthy and reliable people and can help you find SOMEBODY TO DO IT for your social media needs.

1. Eliminating unwanted spam and junk mail and reducing mail related “risks”

2. Improving email efficiency – using automated processes

The following covers the elimination of unwanted  - spam/junk mail and reducing mail related risks.

There are simple practices to effectively eliminate spam and junk email and reduce risks. This begins by creating and having more than one email account for you; separating your business and personal/family email. You should have more than one business email in-box: business private and business public

This is not an option! If you use a single email account for business and personal email you will have all sorts of avoidable problems. Let’s focus on your business email.

Set up minimally two business emails:

Private Business email

Public Business Email

•  Your private business email should not appear on the business website. Use either a general inbox such as info@emailhost on the website or your Public business email.
• Never publicize your private business email to media, such as giving it to a newspaper or say it on the radio. This is what your public email is for.
• Never use private business email when soliciting or hiring people, especially if using employment websites like Monster, CareerBuilder or Craig’s list. Job wanted sites are posted to by millions of businesses. All email on job sites as scanned by spammers.  Again only use the “info” email or the anonymous reply features on all job sites.
• Never use your private business email for social media, Facebook, Linked-In, Twitter, and such. Use your company’s general mailbox or your public email.*
• Never give your private your email to people that are not trusted.
• Advise staff as policy not to share your private business email to anyone without approval.
• Your private business email should not appear on your business card. Use the public email.
• Do not use “unsubscribe” to unwanted junk mail, if it asks for your email!**
• When you choose your private business email name, do not use your full first and last name. It won’t remain private long! It is better to use your partial name. Using your full first and last name and adding a number after it is equally bad, for private email.
• Have the mindset that your private business email is like a password. Be protective with it.
• If you subscribe to any e-news/newsletters; NEVER use your private business email to subscribe. The advice is to look to see if they offer an RSS feed or news feeder service. Get your news/newsletters from feeds or news aggregator services…not through your email, private or public, unless this is the only way some are delivered…and use your public email for these.

*If it is too late because you already set up your social media and get too many notifications impacting your email, there are ways to repair this for each social media service. A simple way to is going to www.notifymenot.com  This service is easy and self-explanatory taking you to the current management tools for each social service. Furthermore, because these social networks continuously change what you fix today, the social media may break and put you back on notification lists.  Expect it!  You need to return not less than quarterly to revisit each social network administrator tools settings.   For example, if you find that suddenly you are getting a lot of notifications from Facebook or Linked-In, go to Notify Me Not to fix this again. This is a real time saver!

**Use sender spam blocks and email domain blocks in your email set up and options. Some email like Outlook have a simple drop down! This much better and take less time. Using “unsubscribe” increases your spam . . . if it asks for your email.

Would you like to learn the secrets to wealth building from one of the most successful entreprenuers in the US today?

If you answered YES, then please join us on September 5th for an evening with Loral Langemeier, The Millionaire Maker.

The Scottsdale Business Wealth Club will be hosting an “Open Evening” with Loral Langemeier at the Crowne Plaza Phoenix Airport Hotel.

At the event you will learn:

The one simple question to getting more cash in your pocket almost instantly.

The 7 Question Quiz to know if your life is really ‘set up’ for financial wealth.

What you should never do in your home if you really want to be wealthy.

The 5 mistakes that stop 99% of people becoming Independently Wealthy.

How to turn your existing skills & passions into a cash machine – in as little as 2 hours a week with no money down.

Discover Loral’s Simple Formula to Double Your Income in One Simple Move (Based on Math not Psychology).

How to attract new clients with ‘magnetic marketing’ strategies.

Why you need a ‘Wealth Building Team’ – Plus who you need on the team.

Why you should never be known as a ‘seller’ of something. What to do instead to double or triple your income with almost zero price resistance.

Why the ‘save every cent mentality’ will never get you wealthy.

The New Wealth Psychology that consistently turns everyday folks into Millionaires -it’s worked with hundreds of everyday folks so far and you could be next.

Loral will teach this content and much more in a fast paced and engaging 90 minutes.

In addition to Loral, Paul Avins (Founder of the Business Wealth Club) and Scottsdale Club Mentor Doug Hecker will also be presenting a short business building & content rich presentation on the 7 Sins of Marketing.

The combined content will be a well worth your time and small investment. It is time now to begin to work on your business, your life, and building your wealth.

Please join us on September 5th at the Crowne Plaza Phoenix Airport Hotel.

Click the link to register:

The events details are below:

Agenda

4:30pm – 5:30pm – Event registration

5:30pm – 6:15pm – “7 Sins of Marketing”  – Scottsdale Business Wealth Club w/ Paul Avins & Doug Hecker

6:15pm – 6:45pm – Beverage break & networking

6:45pm – 8:15pm – Loral Langemeier “The Millionaire Maker”

9:00pm – 10:00pm – VIP Private Q&A w/ Loral & Paul

Location

Crowne Plaza Phoenix Airport Hotel

4300 E. Washington St. Phoenix, AZ, 85034

877-227-6963 / 602-273-7778

Investment Fee

$29 Event Ticket

2 drink tickets

$49 VIP Event Ticket

2 drink tickets

Business Wealth Club & Loral Langemeier Book

$99 / $49 VIP Event Ticket plus private Q&A w/ Loral and Paul

Private Q&A

2 drinks tickets

Business Wealth Club & Loral Langemeier Book

Click the link to register: http://www.scottsdalebusinesswealthclub.com

Our Mission is to “Deliver World Class Transformational Business & Personal Development Training that Fast Tracks Business Owners to Success!”

Scottsdale Business Wealth Club is a premier professional networking club for entrepreneurs and business owners only. The Scottsdale Business Wealth Club is one of the most powerful Business Training, Coaching Community in the US.

A UK founded system, with a 7 Year Track record of Success, that provides entrepreneurs and business owners with a professionally facilitated twice monthly breakfast meeting format that includes training. Each weekly session is packed with proven, practice and highly valuable business coaching and joint venture training.

You come for the Networking… and stay for the Coaching but join for the Results!

Our Goal… More Business, More Wealth, More Teamwork, More Profits, More Fun and More Free Time for our Members.

Date of Event:  3/20/2012

Title of Event: Scottsdale Business Wealth Club Free* Business Success Meeting

Times of Event: 7:00am – 9:30am / 7:00am -11:30am (2^nd meeting of the month)

We meet on the 1^st and Third Tuesday each & every month

Business event will be held – Starfire Golf Club

Address – 11500 N. Hayden Rd.

City – Scottsdale, AZ, 85260

Contact Doug Hecker @ 480-951-4988 or visit:  scottsdalebusinesswealthclub.com for more information.

Backed by more than 30 years of research and practical applications, Kolbe ® provides an amazingly accurate map of an individual’s natural instincts or method of operation (modus operandi). Kolbe Indexes are fun and easy to complete in less than 20 minutes. The Kolbe Index measures a person’s instinctive method of operation, and identifies the ways he or she will be most productive. It need only be taken once, since these innate abilities do not change over time.

The Kolbe Concept®

The Kolbe Concept holds that creative instincts are the source of mental energy that drives people to take specific actions. This mental drive is separate and distinct from passive feeling and thoughts. Creative instincts are manifested in an innate pattern that determines an individual’s unique method of operation, or modus operandi (MO).

A person’s MO is quantifiable and observable yet functions at the subconscious level. It governs actions, reactions and interactions. It also determines the person’s use of time and natural form of communication. Understanding and exercising control over this mental resource gives people the freedom to be their authentic selves.

When people act according to instinct, their energy is almost inexhaustible – like water running downhill. But when people are forced to act against their instinct, their energy is rapidly depleted – like water being pumped uphill.

Individual performance can be predicted with great accuracy by comparing a person’s MO with self-expectations and the requirements of specific tasks. Performance fluctuates based on how closely these elements align.

MOs vary across the general population and show no gender, age or racial bias. When groups of people with the right mix of MOs function interactively, the combined mental energy produces synergy. Teams organized along these lines can perform at a higher level than is possible for the same group of people functioning independently. Team performance is accurately predicted by Kolbe’s proprietary algorithms which determine the appropriate balance and makeup of MOs.

The Kolbe Concept is backed by substantial scientific research and validation and is examined in numerous research articles. Additional scholarship work has focused on the historical and theoretical basis that underlies the Kolbe Concept.

Doug Hecker is a Kolbe Certified ™ Consultant, providing unique knowledge and expertise to help people from all walks of life discover how to harness the power of their instincts to reach their full potential.

As a manager and later as the President of my own business things changed. The goal now was to get the best out of other people, that is, everyone that I managed.

Some people love detail work.  Some people are more creative than others. Some people prefer to work independently. Others enjoy the working in teams and having social engagement. Wow, there sure are a lot of different kinds of people! How could I make sense out of all of this? There must be ways to measure people to identify what they do best, so I could manage better and have better teams?

Like many managers and business owners I bought many popular “how to” business books.  After reading at least 50 of these books I realized this was becoming busy work and I don’t like that! Books offer lots of good ideas but they did not tell me how to identify what works best for different kinds of people.  I was not sure if it was good advice or bad advice. How could I tell what would work for my business and improve how my people work together? No matter what practices, if they do not fit the people, it won’t get done.

Many experts say…”Do what you do best.”  You can never go wrong with that! But how do you know WHAT you do best?  How do you know WHAT each of the people on your team does best? Is there a test? Is there a way to measure this? What should we measure?

Enter Kolbe ®…

Yes, there are proven, validated and verified measures that deliver clear and usable results that produce different measures and scores for different people. When you know your Kolbe scores and the Kolbe scores of your people, you know what needs to be done to become more productive and your people will be happier and more productive too.

There are three parts of the mind. The first is the cognitive or “thinking” part. The second is the affective or “feeling part” that involved emotions and attitudes. The third part is the conative or the “doing” part. Kolbe developed assessment materials and measures that help people of all ages identify their instinctive talents, develop their confidence and use their innate abilities to succeed in all kinds of business challenges and situations.

Certified Kolbe Consultants use these measures of the cognitive, affective and conative parts of people’s minds to get the most out of people and teams in any kind of work or business environment. It does not matter what kind of occupation or business size; from small retailers to large companies or the kind of job expertise; from attorneys, CPA’s and accountants, to sales and marketing teams. These measures and understanding is a vital part to individual and team improvement to get the best out of people so that they are allowed to do what they do best.