Backed by more than 30 years of research and practical applications, Kolbe ® provides an amazingly accurate map of an individual’s natural instincts or method of operation (modus operandi). Kolbe Indexes are fun and easy to complete in less than 20 minutes. The Kolbe Index measures a person’s instinctive method of operation, and identifies the ways he or she will be most productive. It need only be taken once, since these innate abilities do not change over time.

The Kolbe Concept®

The Kolbe Concept holds that creative instincts are the source of mental energy that drives people to take specific actions. This mental drive is separate and distinct from passive feeling and thoughts. Creative instincts are manifested in an innate pattern that determines an individual’s unique method of operation, or modus operandi (MO).

A person’s MO is quantifiable and observable yet functions at the subconscious level. It governs actions, reactions and interactions. It also determines the person’s use of time and natural form of communication. Understanding and exercising control over this mental resource gives people the freedom to be their authentic selves.

When people act according to instinct, their energy is almost inexhaustible – like water running downhill. But when people are forced to act against their instinct, their energy is rapidly depleted – like water being pumped uphill.

Individual performance can be predicted with great accuracy by comparing a person’s MO with self-expectations and the requirements of specific tasks. Performance fluctuates based on how closely these elements align.

MOs vary across the general population and show no gender, age or racial bias. When groups of people with the right mix of MOs function interactively, the combined mental energy produces synergy. Teams organized along these lines can perform at a higher level than is possible for the same group of people functioning independently. Team performance is accurately predicted by Kolbe’s proprietary algorithms which determine the appropriate balance and makeup of MOs.

The Kolbe Concept is backed by substantial scientific research and validation and is examined in numerous research articles. Additional scholarship work has focused on the historical and theoretical basis that underlies the Kolbe Concept.

Doug Hecker is a Kolbe Certified ™ Consultant, providing unique knowledge and expertise to help people from all walks of life discover how to harness the power of their instincts to reach their full potential.

As a manager and later as the President of my own business things changed. The goal now was to get the best out of other people, that is, everyone that I managed.

Some people love detail work.  Some people are more creative than others. Some people prefer to work independently. Others enjoy the working in teams and having social engagement. Wow, there sure are a lot of different kinds of people! How could I make sense out of all of this? There must be ways to measure people to identify what they do best, so I could manage better and have better teams?

Like many managers and business owners I bought many popular “how to” business books.  After reading at least 50 of these books I realized this was becoming busy work and I don’t like that! Books offer lots of good ideas but they did not tell me how to identify what works best for different kinds of people.  I was not sure if it was good advice or bad advice. How could I tell what would work for my business and improve how my people work together? No matter what practices, if they do not fit the people, it won’t get done.

Many experts say…”Do what you do best.”  You can never go wrong with that! But how do you know WHAT you do best?  How do you know WHAT each of the people on your team does best? Is there a test? Is there a way to measure this? What should we measure?

Enter Kolbe ®…

Yes, there are proven, validated and verified measures that deliver clear and usable results that produce different measures and scores for different people. When you know your Kolbe scores and the Kolbe scores of your people, you know what needs to be done to become more productive and your people will be happier and more productive too.

There are three parts of the mind. The first is the cognitive or “thinking” part. The second is the affective or “feeling part” that involved emotions and attitudes. The third part is the conative or the “doing” part. Kolbe developed assessment materials and measures that help people of all ages identify their instinctive talents, develop their confidence and use their innate abilities to succeed in all kinds of business challenges and situations.

Certified Kolbe Consultants use these measures of the cognitive, affective and conative parts of people’s minds to get the most out of people and teams in any kind of work or business environment. It does not matter what kind of occupation or business size; from small retailers to large companies or the kind of job expertise; from attorneys, CPA’s and accountants, to sales and marketing teams. These measures and understanding is a vital part to individual and team improvement to get the best out of people so that they are allowed to do what they do best.

Times have changed, you not not only need an effective offline real world advantage; but you also need an online real world presence and campaign.

Nowadays, your potential clients are searching on-line for answers to their legal problems. They are looking for information and help. Many want to speak to a lawyer or to get info…right now. They have no time to wait. 

If you don’t have a presence, (but your competitor does) and you don’t have a process to get sort and get back to them right away or another way to instantly let them know if you are a match for them, (but your competition does) who  do you thinks wins the client?

You can start reaching local prospects right away with with 2 Excel Now’s High Performance Marketing System.

We wil help you take your firm to the next level.

We have a few programs and systems that we can offer you and your staff to target your problems head on and give REAL solutions right away

To make sure we recommend the perfect solutions for you please speak to me (Doug) the founder directly on the phone for an hour.  Again, it’s free. And not only will I get to know you and your firm, your needs and unique situation but I can also play “consultant” and give you actual solutions on the call.  I’m not going to pressure you into buying anything from me, but if we both see a fit, and you like what you hear, and we both see a match, then that’s great.  Perhaps I can help you immediately or a little down the road.  You won’t be speaking to some “sales guy” you’ll be speaking directly with me.

Call me at 480-951-4988 now to schedule a date & time that works for you.

Here’s what often my attorney clients tell me:

• They need more sales
• They need more customers / clients
• Social Media is confusing and complex, where do I start and with what platform. I.E. – Twitter, Facebook, LinkedIn, You Tube
• I do not have time to market my business
• I do not know where to start to market my business
• In past years clients came from referrals, today I’m not sure where to get new clients
• I hate networking and I do not have the time
• I need more time to spend marketing my business, once I know what to do
• My team does not do a great job closing leads
• How do I get my team to be more effective getting client leads?

High Performance Marketing for CPA’s

Marketing your CPA practice is not an easy task. Keeping up with the ever changing state & federal laws, regulations and licensing requirements takes up much of your time and energy, leaving even less time for you to market your business.  2 Excel Now increases client acquisition, freeing you up to do what you do best.

High Performance Marketing for Attorneys and Law Firms

Marketing the legal profession has evolved to become specialized as well as extremely competitive. Deregulation of the legal profession is having major impact on lawyers who are now allowed greater latitude for marketing and offering their services. In addition, non-law businesses and alternative business structures (ABS) are moving into providing legal services with less restrictive licensing, resulting in an even more competitive marketplace.

It takes experienced marketing professionals, with the expertise of 2 Excel Now to take the marketing helm and navigate these waters for you.

Consulting & Coaching Small Business and Retailers on Solutions for Success

“Imagine the possibilities” as we help you make genuine breakthroughs and find retail solutions and success? You gain the right combination of retail marketing, management, strategic planning, and business operations support with 2 Excel Now.

Helping retailers and manufacturers grow and improve sales is my specialty and passion.  In this competitive retail business environment, a business expert is a necessity. Learn short cuts and get the tools and strategic help to grow beyond your expectations and thrive in today’s competitive market.

Top Revenue Star Sales Training for your Team

Confidence and selling ability go hand-in-hand and building your teams sales confidence is not easy. Having a good understanding of what it takes to sell your products and services requires knowing your competition. 2 Excel Now offers the most effective sales methods to help build the confidence that turns average sales reps into Top Revenue Stars.

2 Excel Now offers a variety of sales training solutions to help your sales force grow into a mature and highly effective group. Training is available for individuals or for your entire team and is best implemented as part of our comprehensive package which includes sales consulting, business assessment, social media and the use of new technology.

As an example, a small retailer that owns or manages more than one store will often find inconsistent and even contradictory traffic data, store by store, from the POS monitoring system. An initial conclusion may be that something could be wrong with the data monitoring! In fact, when traffic monitoring shows contradictory information this offers the best opportunity to get to the true root cause, because there will ALWAYS be important variables that have been overlooked. Data monitoring does not lie. Inconsistencies could be the result of a nearby direct competitor that is running a major promotion and it is just as likely that something else is going on. The data is the tip off; better look at this more closely and find the cause!

For instance, it may be assumed that shelf stocking and facings are nearly identical store by store, when it is possible that one store may not have replaced and faced a high traffic SKU…a shelf or display is empty. Inventory shown to be at the store remains boxed in the overstock bins in the back room. This shows up as poor sales and results in significantly lowering ROI. Exception reporting will identify this issue immediately and tells the small owner/manager that restocking is not being done properly.

POS Monitoring systems are invaluable and necessary. Whenever monitoring shows up an inconsistency there is always a reason! Exception reporting is a valuable tool and tips off the small retailer to look closely into the store to identify the cause.

Let’s begin with how you determine what success is for you. What does it look like for you? Can you describe it? What does success feel like for you?  Unfortunately, many of my clients, when we first start working together, can’t define their success. Most clients describe it in money terms and while money is an extremely important and critical measurement, having a crystal clear vision of what success looks like for you is fundamental to achieving profitability in your business.

One of the first actions I take my clients through is an exercise that defines who they are and what they do. If you do not know who you are as a business, then guess what? Neither will your customers! I ask my clients to answer the following question: “Why am I in business?” Most of them answer that it is to serve a particular customer group or to provide a service or solve a problem for their customers. I have them define what they are famous for and why their customers choose to buy from them and their answers to these two questions become key in defining their success.

Here’s a simple exercise that takes only a minute but will have lasting impact on helping you define success. Fill in the missing pieces in the following sentence and once you do, I guarantee you will begin to form a clear idea of what success might look like for you.

I help __________ (Fill in the blank. Let’s insert here who your ideal customer is, or the target market that you want to go after).

For example, in my company, I help retail business owners and manufacturers…

Ok, do you have that? Now let’s fill in the next part of the sentence:

Do, or be, or get, or achieve __________ (Insert here the result that you can get for them.)

Using my earlier example, I help retail business owners and manufacturers get more customers and sales…

And now we’ll insert into this sentence another word that defines your differentiator: __________ (for example, are you faster, does it take less effort to use your product, or do you offer a more streamlined process, or make things easier for your customers, etc.)

Using my earlier example, the sentence reads like this, “I help retail business owners and manufacturers get more customers and sales faster and easier.”

Do you see how this sentence is beginning to define who I am and what my business model is?

Are you ready to fill in the final part of the sentence in this exercise?

Even if __________ (and here I want you to insert the biggest objection your customers can have about your business or service).

So here is the complete sentence using my example: “I help retail business owners and manufacturers get more customers and sales faster and easier than they ever thought possible.”

The sentence you create should begin the process of clarifying for you a crystal clear understanding of yourself and your business model. How your business is different from you competition and how you communicate that is the critically important first step that will lead you to success!

Believing that you have to communicate price all the time is a mistake. People want value and it is up to you to communicate the value, the solutions, and the benefits you provide to increase sales.

There are two important marketing communications that are on point with this concept.

1. Customers want the best; they want the #1 rated and the best-selling items. Why is that? Customers want to be winners and winners buy the top rated, the best in class whenever possible. It is up to you to communicate how customers are winners when they buy your products.
2. When communicating value, try using a slightly different communication tactic. Communicate the savings rather than just the price. Do the math for them! When you communicate the savings you communicate the winnings. Saving customers’ money is providing value, and by establishing the offerings on a value base vs. cheapest price you come out the sales winner!

Every sign, card, flyer or written communications should emphasis this special value equation. Promote the value, which includes the biggest benefit or solution you provide.

If you are the fastest, then say it! Your message then supports the solution or benefit of speed of service.

If product availability is a solution or benefit your customers are looking for, then communicate 100% in stock every day!

Communicate your strongest benefit or solution first and frame it as part of the value equation. Competing on price alone is a tough road.

Let me share another communication strategy around transaction building. It will have a different look and feel than gaining market share.

Always communicate how you are different or better than your competition. Focus on telling customers why they should buy from you and strive to do it in 10 seconds or less before you lose their attention!

Identify your ideal customer and learn to talk to them directly through networking, direct mail, customer loyalty programs and through on-line and social media. Talk with them by every means possible and talk to them often!

Personalize your communication. Is your picture on the website? It is more impactful if they buy from Dave, rather than Direct Distributing! Many people fail to put a face on their business. Think of Dave at Wendy’s or Orville at you know where!

Make sure your on-line messaging and personality is the same as the physical store. They should be connected in look and feel, and also in personality. Don’t be afraid to connect in an authentic way and show your customers the personality of your company! If your customers know and like you, that is difficult to beat!

Let’s talk about communicating your call to action clearly. Most businesses fail at this because they just don’t ask for the sale! How many retailers sell vs. how many allow their customer to shop and self-select? Helping a customer find and select the product that best fits their solution, benefit, or problem will result in a more satisfying transaction. Whenever possible, help the customer select, rather than allowing them to self-select.

Lastly, direct the focus of your communication on the customer. It is great that you have been in business since 1927, but is that the most important thing you want your customers to know about your business? Today’s consumers care more about themselves and less about you as the retailer. Communicate your strongest benefit or solution first and then frame it as part of the value equation. Do that and you will increase sales and your customers will come out winners!

Massive improvement in your c-store (Convenience Store) in 5 Weeks? NO WAY!
The real need for you, as a C-Store (owner, is YOU being in control of your business rather than your business being in control of you and this can change VERY, VERY quickly.
You see, having a thriving C-Store is not about the location or the Plan-O-Gram or your gas price or the demographics of your business. A thriving C-Store is dependent on the one thing that a thriving chiropractic office, a thriving restaurant, a thriving coffee shop or a thriving Jet engine parts manufacturer need. And amazingly, all of these businesses that I just mentioned need the same thing to thrive.
Peter Drucker, a world renowned management consultant, commented, “Since an organization has one and only one function – to attract and retain a customer, an organization only has two assets. Marketing and Innovation. Everything else is an expense.”
Are you in need of innovation or marketing? Most C-Store owners think they are not. And you may not really think you are in need of additional cash. What you really want is what the additional cash gives you –
• Peace of mind
• Financial stability in a world of instability
• A way to pay for your children’s education
• A way to pay for refurbishing your store with upgraded or new equipment
• A way to hire better quality workers as you have the cash flow to his them
• A way to fund that fun vacation you have been dreaming about
• A way to work less while making more
Hi, my name is Ted Leithart. For several years, I worked in retail management for a Global 10 petroleum company that owned many retail outlets. During those years, I worked crazy hours. At times I worked up to 35 hours from the time I left for work until the time I returned home (as one tired manager!). I regularly worked 15-17-19 hours at a time when an employee called in, call in and noted they would be there (but never showed), and so on.
I’m sure you can identify with this.
And through it all, I substantially increased my inside sales even though two major competitors built new stores within one mile of me. What was my secret? Well, here’s what you will learn:
There are dozens of strategies and hundreds if not thousands of iterations of strategies that can be used to build a business fast. But of all these, there are 5 or 6 that top all of the others…
These are not the strategies that I picked out – these are the strategies that I have gleaned from 15 years of studying. While many were out enjoying their evenings at a concert, a ball game, at the bar with their friends or at a family cookout, I was reading, studying and applying these strategies to see which ones worked the best – and the quickest.
In other words, by attending this seminar, you will have saved countless evenings and weekends of learning what to apply to your C-Store to make it thrive and make it flourish.
You will have saved fifteen years of headaches of what doesn’t work and what does. And this is all backed to protect YOU with a money back guarantee. If you are not convinced that the insights and applications are well beyond the investment in your business that this teleseminar series is, you’ll not pay a cent.
For additional details – and to register, go to www.cstoregrowthprofessor.com Click the Get Instant Access button and fill out your first name and email address (I already have most of yours). Then you can watch the videos if you haven’t already.
If you have watched the videos and want to learn more details about the teleseminar series, just click the I Want More NOW button and it will take you to the page that gives you additional details.
The teleseminar series begins on October 10. Stay tuned for details.

• How have you communicated your vision of success to your employees?
• If you have, how often have you communicated your vision of success to your team?
• How often do you communicate your thankfulness and appreciation to your employees and customers? Daily? Never? In writing? Verbally?
• How do you set the expectations of what you want from your employees that will help to excel your business? Do they have to guess? Are your SMART Goals posted for all to see?
• Is your customer–marketing funnel laid out clearly so every single employee knows what is expected?
• Do they have a complete roadmap for success because you have made the effort to communicate it clearly and in writing?
I’m hoping that this is the case, and if it isn’t, there’s still time. And with my help, you will soon be on the way to practicing frequent and effective communication for your business success. I hope that you are in the practice of communicating exactly what you want in your business. I hope that you are telling your employees and vendors what you want, and not making them guess. Put it in writing and make sure everyone on the team can see it.
Develop a simple document that articulates the three biggest benefits of doing business with you and also develop what makes you different from your competition. The three things that make you different and better help provide the key communication messages to your customers.
The other area of communication takes place outside of the store or business. Are you advertising, and if you are, then communicate the solutions or benefits you provide or the problem you solve for them. I could write an entire book on advertising, but I will save that for a later time. The important lesson here is, however you communicate about your business, make sure you can measure the effectiveness, the Return on Investment (ROI), and that you are saying the right things. Thinking that you have to communicate price all the time is a mistake. People want value and it is up to you to communicate your value, your solutions, and your benefits.
Here are two important marketing communications that must be present:
1. Customers want the best; they want the number one rated item, the best-selling item. Why is that? Customers want to be winners and winners buy the top-rated, the best in class, whenever possible. It is up to you to communicate how customers are winners when they buy your products.
2. When communicating value, and many times that involves price, use a different communication tactic. Communicate the savings rather than just the price; do the math for them. When you communicate the savings you communicate the winnings!! Saving customers money is providing value and be sure to establish that the offerings are based more on value versus being the cheapest price.

Every sign, card, flyer or written communication should emphasize your value equation. Promote the value, which includes the biggest benefit or solution you provide. If you are the fastest then say it; this message supports a solution or benefit of speedy service. If product availability is a solution or benefit your customers are looking for then communicate 100 percent in stock, every day and every way!! Communicate your strongest benefit or solution first and foremost and frame it as part of the value equation. Competing on price alone is a lonely road!!
There are also several other communication strategies to help support your goals. Transaction-building communication has a very different look than gaining market share. Communication is the vehicle to communicate how you are different or better than your competition. Telling customers why they should buy from you is always a good thing. You need to be able to tell customers what you are selling and why they need it in less than 10 seconds or you will lose the majority of folks.
Ideal customer: who is it? Where are they and how do you talk to them directly? There are many ways: from networking to direct mail to on-line to social media. Once you know your ideal customer, talk with them through every means possible. Do you talk to them often? Have you created a customer loyalty program? Are you making your communication personal? Is your picture on the Web site? Do you have a presence? It will be more impactful if they buy from Dave than Direct Distributing!! Put a face on your business!! Think of Dave from Wendy’s or Orville at you know where.
Web site and Social Media: have a plan and work the plan. It’s better to do nothing in this space if you do not have an action plan. Make sure your on-line message and personality are the same as the physical store; make sure they are connected not only in look and feel but also in personality. This isn’t a popularity contest. Just connect in a very authentic way and show your customers the personality of the company. If customers don’t know you, they won’t buy from you; if they know, like, and trust you that is very difficult to beat!!
Communicate your call to action very clearly. Many businesses miss this concept because it is so simple and basic. People just don’t ask their customers for the sale. How many retailers sell versus how many allow their customers to just shop and self-select? Helping customers find or select the product that best fits their solution, benefit, or problem will result in a more satisfying transaction. If at all possible, help the customer select as opposed to allowing them to self-select.
Communicate to the customer about how you solve his/her problem and provide him/her with solutions. Focus less about you or the retail business and more about the customer. It is great that you have been in business since 1927, but is that the most important thing? I would suggest to you that today’s consumers are more focused on themselves and less focused on you the retailer. It is all about them and not about you, the retailer. Create and focus your communication on the customer.
Communications is the activator for all the previous steps.
Social media and the Internet (Web site) are fast and ever-changing emerging forms of communication—again, an entire book could be written about the advancement of technology in retail business communications. There is a place for Facebook, Twitter, You Tube, and LinkedIn in your business, but develop a specific strategy and tactics and work the plan. Social media can be time consuming, confusing, and a waste of time and money if not planned carefully with a professional. Have a plan, work the plan; if not, you are better off staying away until you do have a plan.
How you do anything is how you do everything? Well, how you communicate anything is how you communicate everything! It is vitally important that you communicate and practice through examples this particular secret.
Another form of communication that I am going to encourage you to get in the habit of doing is communication around failures.
Openly admit and celebrate your failures with your employees. Teach them that if they aren’t experiencing failure, then they’re not stretching themselves. Remember, when you experience failure, you are that much closer to success.
Create a culture of “do.” Celebrate successes, talk about them, but don’t forget to talk about the failures, too. Get in the habit of saying, “We screwed up, but let’s move on.”
Don’t be ruled by fear. Talk with your employees about how they can embrace their failures and show them how failure is just success rushing at you so you can get better!
Now we need to talk about how the right communication around your business plans can become a powerful tool that will assist you in making more money and will lead you closer to your desired business success.
Communicate! Communicate! Communicate! Tell your employees about your vision for your business. Share with them what you see and where you want to go. Getting them on board with your vision will be a very important contributor to your success and their success as well. Don’t forget to communicate your customer sales and marketing funnel process to your employees.
The last, and maybe the most important key, in communication is to always have a call to action. Ask for the sale; ask for their information so you can follow up. A call to action is critical!!
Remember this powerful secret, The Secret of Communication. Do it well and do it often for your business success! Practice the old adage of, “Tell them, tell them what you told them, and then tell them again!” It is impossible to over-communicate.
Communications is the activator for all the previous Secrets.

The first secret that I want to share with you today is about how you determine what success is for you.
• What does success look like for you?
• Can you describe it?
• What does success feel like for you?

Unfortunately, many of my clients, when we first start working together, can’t define their success in these terms.
Most clients describe it in money terms. Money is certainly important but it is not necessarily the sole measure of success. Having a crystal clear vision of what success looks like for you is critical and fundamental to achieving profitability in your business.

The one action toward success that I want you to take is to first define who you are and what you do.
• What are you famous for?
• Why should I buy from you?

Without a crystal clear understanding of you and your business model, success can be a very tough road. If you do not know specifically what benefit or service you provide, and how you provide it, your customers won’t know either. If your customers do not understand what you are selling, you won’t sell it!
I want you to fill in the missing pieces in the following sentence and once you do, you will begin to get very clear on what success might look like:
Are you ready?
I help __________ (Fill in the blank. Let’s insert who your ideal customer is, or the target market you want to go after).
For example, in my company, I help retail business owners and manufacturers…
Now let’s fill in the next part of the sentence:
Do, or be, or get, or achieve __________ (Fill in the blank and insert here the result that you can get for them).
Using my earlier example, I help retail business owners and manufacturers get more customers and sales…
And now we’ll insert into this sentence an adverb that defines your business:
Differentiator: __________ (for example, are you faster, does it take less effort to use your product, or do you offer a more streamlined process, or make things easier for your customers, etc.)
Using my earlier example, the sentence reads like this,
I help retail business owners and manufacturers get more
customers and sales faster and easier…

Do you see how this sentence is beginning to define who I am and what my business model is?
Are you ready to fill in the final part of the sentence in this exercise?
Even if __________ (and here I want you to insert the biggest objection your customers can have about your business or service).
So here is the complete sentence using my example: I help retail business owners and manufacturers get more customers and sales faster and easier than they ever thought possible.
The sentence that you eventually write should clarify for you a crystal clear understanding of you and your business model. And that leads to success!
Let me read another example so you have a good understanding of the end product of this process. Are you ready?
I help convenience store owners achieve incremental sales and profit in the alternative tobacco category, faster and easier, even with restricted space availability.
Do you see how simply writing out a sentence like this can help to create a better picture of the success that you want to achieve?
I hope this little exercise was helpful for you. It might not be easy the first time that you try it, but keep working on it, writing and re-writing, until you are able to develop the best description of what you and your business model will look like.
Now let’s move on in our discussion about defining success.
Did you know that you create your life with every decision you make and
every action or non-action you take?

This is a very important concept; so let me repeat it again.
You create your life with every decision you make and with every action or non-action you take.
This is a really important concept because once you have learned about my 7 Secrets to getting more sales and customers; you will have to implement them!
That’s right, you have to take action on the 7 Secrets if you want to create greater success in your business.
Right now, I want you to take a minute and do an exercise with me that I call “Imagine the Possibilities.”
When most people think about their business, they do not think in terms of how big can I be? Imagining the possibilities, and then taking action to get there, is a key step in obtaining business success.
With that in mind, here are a couple of questions I want you to think about:
• Can you envision your business as the leader in your market? Is your dream to be the “go-to” business?
• When customers think of a product, do they immediately think of your business as the place to go and get it?
• What have you done to differentiate your business from your competitors?
The relentless pursuit “to be famous” for the product or the service you offer is one way you can increase sales and profit margins!
And while you are “Imagining the Possibilities”, I also want
you to practice something I call, “Thinking Big”.
So how big can you become?
Now, I’m not talking about getting a bigger facility or a larger store or adding more locations. That will come later, after you begin to implement my 7 Secrets all day,
every day!
What I am talking about is learning to “think big” in your own mind. If you want to achieve the success that I know you can, you must be relentless in your pursuit of the concept of “thinking big” and being the best at what you do.
Here are a few more questions you should ask about “thinking big” and success:
• Are you the best at what you do?
• Do you want to be viewed as the best by your customers?
When you begin to think bigger about yourself than you are today and then take action toward that goal, I know it will produce extraordinary results for your business.
I have seen it happen to my clients and they were astounded by the results.
You will be too.
I asked you earlier if there was any negative self-talk going on with you.
• Do you ever find yourself doubting your abilities?
• Do you ever find yourself thinking about all the reasons why something won’t work?
If you answered yes to either of these questions, what you are experiencing is fear. And fear is a very normal response for most people.
DO NOT LET FEAR IN!!

I know that’s easier said than done, but giving into fear will undermine the positive steps you are taking to finding success in your business faster than anything else.
We’ve all been through tough times in our lives, experienced a time when fear raised its ugly head and stopped us in our tracks.
But I have a tip you can implement right away that will take away the fear!
Are you ready?
The best way to eliminate fear in your business and in life is to walk directly into it. That’s right, walk directly into it and then watch what happens to the fear.
It disappears.
You might be asking; how can it be that easy?
Well, it’s not easy. But when you decide to face fear head on and when you take action against your fear, you will immediately begin to feel more powerful and in control. You will begin to have faith in your abilities and the fear will evaporate!
Helping my clients learn to face the fears they have about their business and then giving them the tools to overcome the fear, is one of the most rewarding aspects of my job when working with my clients.
Now let’s talk about something else closely related to fear, and that is disapproval.
• Are there people around you that tell you every chance they get that something will never work?
• Do you have family or friends that openly doubt that your
business will be successful?
• Do they tell you this often?

There will always be someone who disapproves of what you are doing.
So get used to it!
But DON’T LET THEIR DISAPPROVAL DETER YOU in finding YOUR success!
Choose to be positive, choose to be optimistic, choose to surround yourself with cheering friends, family and customers.
Choose success!!
Positive thinking about your business and having positive intentions are extremely powerful factors when it comes to success!
Now, we’re about ready to wrap up our discussion on defining what success is for your business. You have created your success statement and stretched yourself to “Imagine the Possibilities” and to “Think Big.” You have learned how to walk through your fears and learned how to face down disapproval.
I want you to get ready to play big, because there won’t be any room for smallness in your business once you have defined your success.