How Important is Great Communications?

I want to share with you one very important aspect of successful businesses, it is simply called Communication, and I believe that it is the most powerful key there is for creating success in retail business. Each one of you already knows that communication is critically important in your business.
But few businesses excel at communication. Why is that?
Let’s take a few minutes and review why communication, both written and verbal, are so important and how, if you embrace and follow suggestions, you can accelerate your business to new levels and bring more money your way.
Communication penetrates every aspect of your business. From the first moment you walk in the door and greet your employees, to the last phone call you make before heading home at night. We communicate all day, every day, and we do it so effortlessly many of us have not given much thought around why it is so critically important.

Here are a series of questions to make my point:
• How have you communicated your vision of success to your employees?
• If you have, how effectively and frequently have you communicated your vision of success to your team?
• How often do you communicate your thankfulness and appreciation to your employees and customers?
• Daily? Never? In writing? Verbally?
• What process do you use to set the expectations of what you want from
your employees to excel your business? Do they have to guess?
• Or do they have a complete roadmap for success because you
have made the effort to communicate it clearly and in writing?
I hope that is the case, but if it isn’t, there’s still time. And with my help, you will
soon be on the way to practicing frequent and effective communication in your
business success.

I hope you are in the practice of communicating exactly what you want in your business. I hope that you are telling your employees and vendors what you want, and not making them guess.
Do you remember one of my earlier blogs? How you do anything is how you do everything?
Well, how you communicate anything is how you communicate everything!
It is vitally important that you preach and practice through examples.
Another form of communication that I encourage you to get in the habit of doing is communication around failures.
Openly admit and celebrate your failures with your employees. Teach your team that if they aren’t experiencing failure, then they’re not stretching themselves. Never forget that when you experience failure, you are that much closer to success.
Create a culture of “do.” Celebrate success, talk about them, but don’t forget to talk about the failures too. Get in the habit of saying, “We screwed up, but let’s move on.”
Don’t be ruled by fear. Talk with your employees about how they can embrace their failures and show them how failure is just success rushing at you so you can get better!
We all know about the importance of having a plan.

Now we need to talk about how the right communication around your business plans can become a powerful tool that will assist you in making money and will lead you closer to your desired business success.
Communicate! Communicate! Communicate!
Tell your employees about your vision for your business. Share with them what you see and where you want to go. Getting them on board with your vision will be a very important contributor to your success and their success as well.
Don’t ever forget this last and most powerful aspect of business, the Secret of Communication. Do it well and do it often for your business success!

“How you do anything is how you do everything!”
Let me repeat that one more time because this concept is so important to finding success in your business.
How you do anything is how you do everything!
Don’t you think this statement speaks for itself?
When you set the standard for excellence and when you set the expectation for greatness, your customers and employees will react and follow your lead.

It is very important for you to project a winning image as the leader in your business on a daily basis. You must see yourself as successful if you want others to see you in the same way.
• Who doesn’t love to be on a winning team?small
• Who doesn’t love to be around people who are inspirational?
• How you do anything is how you do everything!

When you set the expectation and then practice courtesy and kindness it comes back to you. Would you be surprised if I told you that one of the Laws of the Universe is that it will come back to you seven-fold?
The practice of courtesy and kindness is something that you must put into practice immediately! It is a foundational skill that every great leader possesses and practices daily. Think of Mother Teresa. Think of the Dalai Lama. Both of these individuals were and are inspirational leaders whose very names are synonymous with courtesy and kindness.
How you do anything is how you do everything!
Another way to look at this principal is to consider the time-honored saying, “you catch more flies with honey than with vinegar.” Now I know you are not in the business of catching flies, but I hope you are in the business of catching customers!

How we treat our customers, how we treat our employees and vendors, says more about who we are than anything else we might say. Remember that actions will always speak louder than words.
As the leader in your business, it is up to you to set the expectations and model the behavior you want for your employees. How you treat your employees is how they will treat your customers.
Set strong policy, but remember to be gentle in your interactions with your employees.
Please remember this concept and put it into practice daily. Practice courtesy and kindness, you will reap larger money rewards than you ever imagined.
When you expect and practice quality workmanship, it comes back to you. You can create the future that you want. It starts first in your thoughts and then in how you treat your employees. From your good example of courtesy and kindness, it will flow from you to your employees, and then onto your customers.
How you do anything is how you do everything!

When you expect and practice abundance, it comes back to you. Be sure that you are not guilty of being too cheap in your business. Ask yourself the question, “Are you squeezing the money hose too tightly?”
Instead of saying, “I can’t afford it”, turn the phrase around and say, “How can I afford it?”
One of the ways you will be able to afford it is to practice. Set the intention now to be the best that you can be, and don’t be afraid of the responsibilities when your intentions come true!
You will get more customers, more sales and more profits. And hopefully you will enjoy the journey as you pile up more profits than you ever imagined.

What you have in your life is what you believe and expect. What you put your focus on always multiplies. Be sure to do this every day!
If you want something, start acting as if you already have it because: How you do anything is how you do everything!
One final thought: It is not about luck. There is no such thing as luck! There is only hard work and taking full advantage of every opportunity that comes your way.
Replace the word luck with the word opportunity!

Once you set the expectation and practice whatever it is you want, the Universe will move because you made the commitment.
Be it courtesy, kindness, quality workmanship or abundance, it will always show up in your life in the form of an opportunity.
Your job will be to recognize the opportunities and not let them slip away.
Never forget …How you do anything is how you do everything!

Fabienne Fredrickson, the Client Attraction Mentor and founder of www.ClientAttraction.com has a generous offer (well, free offer) that I think you’ll really enjoy.

She developed a step by step system for attracting clients to your small business – incorporating all the essential elements needed to ensure you have clients attracted to you.

Fabienne is known for helping solo-preneuers around the world attract more clients, make more money and have more time off to enjoy it all.

Read More

Customers, Customers, and more Customers!!

More loyal customers means more sales, and more sales means more profits.

Who doesn’t want more sales and more loyal customers coming through your doors?

Here are 15 ways to attract more raving fans right now:

Read More