I’ll teach you how to take full advantage of the FREE and available Internet services for businesses to use including: Facebook, Twitter, eMarketing, Groupon, Merchant Circle and many more.

High Performance Marketing for CPA’s

Marketing your CPA practice is not an easy task. Keeping up with the ever changing state & federal laws, regulations and licensing requirements takes up much of your time and energy, leaving even less time for you to market your business.  2 Excel Now increases client acquisition, freeing you up to do what you do best.

High Performance Marketing for Attorneys and Law Firms

Marketing the legal profession has evolved to become specialized as well as extremely competitive. Deregulation of the legal profession is having major impact on lawyers who are now allowed greater latitude for marketing and offering their services. In addition, non-law businesses and alternative business structures (ABS) are moving into providing legal services with less restrictive licensing, resulting in an even more competitive marketplace.

It takes experienced marketing professionals, with the expertise of 2 Excel Now to take the marketing helm and navigate these waters for you.

Consulting & Coaching Small Business and Retailers on Solutions for Success

“Imagine the possibilities” as we help you make genuine breakthroughs and find retail solutions and success? You gain the right combination of retail marketing, management, strategic planning, and business operations support with 2 Excel Now.

Helping retailers and manufacturers grow and improve sales is my specialty and passion.  In this competitive retail business environment, a business expert is a necessity. Learn short cuts and get the tools and strategic help to grow beyond your expectations and thrive in today’s competitive market.

Top Revenue Star Sales Training for your Team

Confidence and selling ability go hand-in-hand and building your teams sales confidence is not easy. Having a good understanding of what it takes to sell your products and services requires knowing your competition. 2 Excel Now offers the most effective sales methods to help build the confidence that turns average sales reps into Top Revenue Stars.

2 Excel Now offers a variety of sales training solutions to help your sales force grow into a mature and highly effective group. Training is available for individuals or for your entire team and is best implemented as part of our comprehensive package which includes sales consulting, business assessment, social media and the use of new technology.

How do you define success? And more importantly, who doesn’t want to be viewed as successful? Let’s talk about a process that will help you to better frame success in terms of your business. Most retailers think that getting more sales is the answer…but success starts way before that. Or they think that their location or their brand is the answer…but I’m here to tell you that success starts even before that.

Let’s begin with how you determine what success is for you. What does it look like for you? Can you describe it? What does success feel like for you?  Unfortunately, many of my clients, when we first start working together, can’t define their success. Most clients describe it in money terms and while money is an extremely important and critical measurement, having a crystal clear vision of what success looks like for you is fundamental to achieving profitability in your business.

One of the first actions I take my clients through is an exercise that defines who they are and what they do. If you do not know who you are as a business, then guess what? Neither will your customers! I ask my clients to answer the following question: “Why am I in business?” Most of them answer that it is to serve a particular customer group or to provide a service or solve a problem for their customers. I have them define what they are famous for and why their customers choose to buy from them and their answers to these two questions become key in defining their success.

Here’s a simple exercise that takes only a minute but will have lasting impact on helping you define success. Fill in the missing pieces in the following sentence and once you do, I guarantee you will begin to form a clear idea of what success might look like for you.

I help __________ (Fill in the blank. Let’s insert here who your ideal customer is, or the target market that you want to go after).

For example, in my company, I help retail business owners and manufacturers…

Ok, do you have that? Now let’s fill in the next part of the sentence:

Do, or be, or get, or achieve __________ (Insert here the result that you can get for them.)

Using my earlier example, I help retail business owners and manufacturers get more customers and sales…

And now we’ll insert into this sentence another word that defines your differentiator: __________ (for example, are you faster, does it take less effort to use your product, or do you offer a more streamlined process, or make things easier for your customers, etc.)

Using my earlier example, the sentence reads like this, “I help retail business owners and manufacturers get more customers and sales faster and easier.”

Do you see how this sentence is beginning to define who I am and what my business model is?

Are you ready to fill in the final part of the sentence in this exercise?

Even if __________ (and here I want you to insert the biggest objection your customers can have about your business or service).

So here is the complete sentence using my example: “I help retail business owners and manufacturers get more customers and sales faster and easier than they ever thought possible.”

The sentence you create should begin the process of clarifying for you a crystal clear understanding of yourself and your business model. How your business is different from you competition and how you communicate that is the critically important first step that will lead you to success!

“Your Special Ability” Regardless if you are a small business, CPA or attorney…no matter what you do…
I’d like to begin by asking you to honestly answer the following questions:
• How do you spend your time while you are at work?
• Do you spend the majority of it in your business and not on your business?
• Are you running your business or is it running you?
• What happens when you try and do everything without seeking any help?
You end up doing a bunch of “stuff”, but does any of this stuff get you more sales, customers or profits? Or is it all busy work that distracts you from being successful?
The secret of getting more sales and customers involves focusing and working on your strengths and letting others provide the support that you need to be successful. Sounds simple, doesn’t it?
Well if it was so simple, then why is it that most business owners have such a hard time doing it?
Believe me, I know, because I was once guilty of trying to do it all in my business before I found ways to delegate what was not my special ability.
My passion is helping retailers achieve success in their business. My special ability is not doing monthly client billings or updating my web site.
You have to be passionate about what you are doing, and if you are, that is your special ability. If you are too busy and distracted doing things you don’t enjoy, then your employees and customers will sense your frustration and in turn will not be passionate about you or your business.
The secret is simply doing what you do best, your special ability, and then finding ways to get the busy work done through different means.
Let me ask you one more question.
What is it that you would do every day, all day long for free?
The answer to this question is your special ability! Everyone has one, but most of us haven’t learned how to find it.
Special ability is who we are at our very best. Wouldn’t it be great if you could spend all of your time doing only the things you love, that you know are guaranteed to put money in your pocket?
We are going to discuss the fine art of delegation and then we will explore how to find the necessary resources that will free you up to actually run your business and not have it run you!
Let me share with you a story about a client who was getting bogged down in accounting paperwork and other administrative tasks and he hated every minute he spent doing it. When I asked my client what it was that he loved to do, he replied, “I love to sell and work with my customers.”
I suggested that if he spent his time selling and working with customers and hired a bookkeeper to do all the other tasks, he would be able to generate the additional sales needed to pay for the bookkeeper. He would then be a much happier owner.
At first he resisted and argued about why it wouldn’t work but finally agreed to give it a try. Now my client’s business is thriving because of this very small shift in his mindset. He is working in his special ability and has never been happier, and his business has never been more profitable!
Now, let’s roll up our sleeves and get started on finding the right resources to help you get the support you need for the things that you do not love to do.
• What can you delegate to others so you can spend more time with your special ability?
• Do you have trusted employees that could help you with the tasks that are not contributing to your special ability?
• Can you hire a part-time person?
• Can you hire an intern? The good news today is that many interns will work for no pay because they are grateful for the opportunity to gain work experience and have something that will add to their resume.
• Can you hire a Virtual Assistant?
We’ve only touched on a few, and there are many, many ways to delegate or shift responsibilities. You must first focus on what your special ability is and then maximize that strength by allowing others to support you.
You need to make a conscience effort to do what you love and be committed to finding resources for the all the other stuff!
In summary, everyone has a special ability. It’s vitally important that you discover what your special ability is. It’s whatever you would do all day, every day, for free.
Everyone has a special ability. Your goal is to find yours and then surround yourself with the support staff and employees who have their own special abilities that complement yours.
What is it that you love to do that will make you the most money, in the shortest time, with the least effort and have the biggest on-going impact?
Let me ask you that question again.
What is it that you love to do that will make you the most money, in the shortest time, with the least effort and have the biggest on-going impact?
When you find the answer to this question, then you are working in your special ability.